When it comes to competing for keywords, most websites will inevitably have a pretty limited arsenal of actions at their disposal. There are a few black hat techniques that savvy competitors will employ to come out on top, but for the most part, you’ll be on fairly even footing with Google’s algorithm. 

On the other hand, if you’re ready to take your SEO game to the next level, you need to be prepared to throw everything you’ve got into the keyword war. In this article, we’ll explain how to compete for keywords with a strategy that’s likely to stand out from the pack. We’ll also show you the most important keyword research tips and keyword tools you should stock up on right away. However, this article is produced by Miron Digital which is one of the best Digital Agency that offers high quality SEO services.

What are the best practices for competing for keywords?

First things first: You need to get to know your audience like you’ve never done before. Who are you writing for? What are they looking for? And, most importantly, do you have anything that they actually want?  Once you’ve identified your audience’s needs and interests, you’ll need to decide how you want to reach them. These decisions will have a massive impact on your keyword strategy, assuming that you’re trying to find long tail keywords with an ideal balance of difficulty and traffic volume. That’s why it’s so important to have an understanding of each approach’s pros and cons before diving in.

Use Google’s Keyword Tool

One of the first things you should do when you’re starting out with keyword research is to check out Google’s KeywordTool. This is a tool that includes a massive range of keyword data and lets you check out how competitive various terms are. In addition to the keyword difficulty rating, you can also see the estimated monthly and annual search volume along with a breakdown of how many people are looking for that keyword every month.  This is a fantastic place to start out with keyword research, as it lets you see right away how many competing keywords there are, and how difficult they are to rank for. You might be surprised to see just how many options there are.

Outrank Your Preferred Competition

Your goal with SEO is to come out on top, in the sense that your page ranks higher than the page that would naturally appear for a given keyword. What you want to avoid is letting the competition have the upper hand. In other words, you don’t want to outrank your preferred keywords, you want to outrank the competition.  While there’s no one-size-fits-all approach to outranking your preferred keyword, there are a few strategies you can employ. First, you can try using Google’s Keyword Tool to find long tail keywords that have a much lower competition level. You can also dig a bit deeper with Google’s AdWords Keyword Planner to find keywords with a lower bid.

Use Long Tail Keywords

Long tail keyword research is one of the most important steps you can take when preparing to compete for keywords. This is because long tail keywords are a huge predictor of how your website will perform in the SERPs. In other words, if you rank for keywords that are long tail terms, you’re going to receive a lot more traffic than if you were to rank for short head keywords. This is especially true as we approach the holiday season.  The good news is that there are millions of long tail keywords that you can use to boost your rankings. In fact, you can find a long tail keywords with Google’s tool. To find long tail keywords, you’ll just need to click on the “long tail” option, select the desired keyword level, and click “Get Ideas.” You can then click on each keyword to see its search volume and traffic numbers.

Build Links That Provide a Good User Experience

While it’s important to rank highly in the search results, it’s also important to think about the user experience that your page provides. This will have a huge impact on how long your users stick around, which is especially important if you want them to become customers. That said, there are a couple of things you can do to provide a better experience for your readers.  First off, make sure that your URLs are clear and concise. This is one of the best ways to reduce confusion and boost your rankings, as Google will love it if they can find your page in less clicks.  Next, consider whether or not it makes sense for your page to redirect. This might sound like a small change, but it can have a huge impact on your rankings if used correctly. For example, you could use it to redirect a page that’s about a product you no longer sell.

Add Definitive Content to Outrank Your Competitors

The final tip we have for outranking your preferred keywords is to add definitive content to your website. This means creating articles and videos that go above and beyond what is necessary for your page to rank well. This will help boost your page’s authority, which will help you make a stronger case for coming out on top in the rankings. In addition to this, you can also use this content to find long tail keywords that you can add to your content for another boost.

Use PPC Advertising

When it comes to competing for keywords, the most impactful strategies you can employ are the ones that work with paid advertising. That’s because PPC campaigns are designed to help boost your website’s visibility in the SERPs.  The cost of this visibility will depend on a number of factors, including your bid, the keywords you’re bidding on, and your location. Nevertheless, the good news is that you can see the cost of a particular ad campaign with Google’s Ads tool.  In addition to this, you can also track your rank changes with Google Analytics whenever you’re running PPC campaigns. This will let you know exactly how your ads are helping you outrank your preferred keywords.

Conclusion

As you can see, competing for keywords is a complex undertaking that requires a lot of research and planning. From your keyword strategy to your PPC ads, you need to do everything you can to stand out from the crowd. After all, the best way to win against competitors is to beat them at their own game. This article will help you get started, so don’t delay in implementing these best practices into your keyword strategy.