In India, Startups and Small & medium-sized businesses are the backbones of our economy and growth. Now, more than ever, digital tools are helping small businesses to grow stronger and more elastic. Digital marketing or online marketing is a cheap and effective way to promote your brands to connect with potential customers through the Internet via different forms of digital communication. 

Digital marketing includes email, social media, web-based advertising, and text & multimedia messaging as a marketing channel. Moreover, if a marketing campaign involves digital communication, it is digital marketing.


What is Google Digital Unlocked?

To help your business, Google Digital Unlocked has gathered so many tips, training, and resources so that you can grow your business at your own pace. It offers flexible and personalized training courses to help you build your business strategy.

It is an initiative by Google in collaboration with the Indian School of Business and the Ministry of Electronics and Information Technology of India to promote digital awareness and help small-scale businesses and startups to go digital. 


Well, Google has the answer to every question. If we want to get business Tips or startup ideas, we search on Google and get that information. In this way, Google has made our life easier. People are using new techniques to make their work more effective and profitable. Today, digital technology is ruling the world. 

In Digital Marketing, we use Online Marketing Tools to sell products and services, such as Social Media Marketing, Content Marketing, PPC and SEO, etc. With the Digital Unlocked platform, you can take your small business online and discover the world of digital marketing. There are many courses available on Google Digital Unlocked related to digital marketing. 

Moreover, there are many videos available on Digital Unlocked: related to digital marketing, such as how to build an online presence, how to use mobile apps, how to optimize search engines, how to use search engines, and how to Monitor Analytics on the Website, etc. That has been developed for all the entrepreneurs to achieve their goals. If you are looking to expand your small business, Google Digital Unlocked will open the door to giving you a web presence.


Types of Digital Marketing:

  1. Search Engine Optimization
  2. Content marketing
  3. Social media Marketing
  4. Pay-per-click marketing
  5. Affiliate marketing
  6. Native advertisement
  7. Email marketing


How to get Google Digital Unlocked Certificate?

Google Digital Unlocked offers its best Digital Marketing Courses and Certificates free of cost on its learning portals. These free digital marketing courses will help you grow in the business field. You can enroll in these courses online and learn from tutorials and online classes. When you participate in this training program, you have to log in with your Gmail account. Once you complete this training program, Google Digital Unlocked will provide you with Google Digital Unlocked Certification. After getting the certificate, you can apply for any job: related to Digital Marketing.

In simple words, a digital marketing certification course from Google digital unlocked will help you learn digital marketing techniques. Moreover, you will get a basic certificate, free from Google. 

Google has made Some YouTube videos for this digital marketing course. When you start that course, they will provide you with youtube videos, and after each video, there will be a quiz round. I think you must go for the quiz to recognize what you have learned? After multiple quiz rounds, there will be a final quiz for the module. There are many modules in the Fundamentals of digital marketing course. So after completing the course. There will be a final assessment or test. If you pass the test with 80% at least, you will be eligible for the certification. 

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How does Google Digital Unlocked work?

In Google Digital Unlocked, you can plan your classes according to you, like your planning or purpose is to connect with people on social media, sell something online, learn something, or tell more people about your work. You also get the platform to check your knowledge about online marketing. 

Google Digital Unlocked Training will help you to develop your skills. 

After watching videos on it, you can learn digital marketing skills to promote your products. The purpose of Digital Unlocked; is to help around 51 million small and medium businesses in India. Google wants startups to go online and get benefitted from it. Google provides both; online and offline training and certification under this program to assist small and medium-sized businesses in India. It guides Small and medium-size businesses on how to go online, needs to be online, various digital marketing platforms such as Search Engine Optimization, search ads, analyzing their traffic, etc. Any business or person with Internet access can join this program by Signing Up. Google has also announced the launching of “My Business” to help Small and medium-size businesses to build their websites from scratch. Under My Business, Google will guide Small and medium-size businesses to create their Mobile compatible websites.


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