The global male toiletries market is expected to exhibit a CAGR of XX% during 2022-2027, according to the latest report by IMARC Group.

Toiletries are personal care items that are used by individuals for personal hygiene and grooming and enhancing their overall physical appearance. Male grooming patterns have significantly changed over the years. Some of the essential male toiletries include combs, soaps, shaving creams, razors, aftershaves, shampoos, conditioners, mouthwash, hair wax, and hair styling gels. Male toiletries now also include skincare essentials and cosmetics like foundation, concealer, moisturizer, face pack, serum, anti-aging product, toner, face wash, and face scrub.

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The growing preference for personal hygiene and grooming among the male population is one of the major factors fueling the market growth. This is further supported by the inflating income levels of the masses. Besides this, the rising penetration of social media platforms has created more pressure to look presentable at all times, which has increased the uptake of male toiletries, especially among the young population. In confluence with this, several manufacturers are introducing a range of products based on the latest technology.

For instance, Marico Limited, an India-based consumer goods company, launched charcoal-based products, including peel-off masks, shampoo, body wash, face scrub, and face wash. Additionally, the rising demand for organic skincare and cosmetic products is propelling the market growth. Furthermore, the growing trend of online shopping driven by its hassle-free process, easy return policies, and free shipping is bolstering the market growth. Other major factors contributing to the market growth are celebrity endorsements and the increasing number of men salons across the world.

Competitive Landscape

The market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market include Beiersdorf, L’Oreal, Protector & Gamble (P & G), Shiseido, Unilever, The Estee Lauder Companies Inc., COTY Inc. and Molton Brown.

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Insights on Market Segmentation:

Breakup by Product

1. Deodorants

2. Hair Care Products

3. Skin Care Products

4. Shower Products

Breakup by Type

1. Mass Products

2. Premium Products

Breakup by Distribution Channel

1. Supermarkets and Hypermarkets

2. Pharmacies

3. Speciality Stores

4. Departmental Stores

5. Others

Breakup by Region

1. North America

2. Europe

3. Asia Pacific

4. Latin America

5. Middle East and Africa

Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022- 2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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