What is a brand, and what is visual branding?
If you’ve ever seen a business name and instantly:
1) Recognized it and know what products and services they carry;
2) Know how it is similar and different from other similar businesses servicing the same market;
3) Can associate this company with its advocacies, values, and specific consumer programs;
Then this business is an entity that has taken the correct steps to make its unique brand known through brand building efforts. One of the most important brand building efforts is creating a focused and strategic plan for how your business’ brand will look and “feel” like, because this is the visual representation of your business. This is how your prospective customers and customers will interact with you.
What is visual branding?
It is what the customers see that distinguishes a company from its competitors. Think of Coca-Cola, for example. Almost anybody would recognize its graphic from a distance.
One of the most important brand building efforts is creating a focused and strategic plan for how your business’ brand will look and “feel” like, because this is the visual representation of your business
So, where should you start?
As it is with many other projects, the initial stage is planning. Like other aspects of business, visuals should be purpose-oriented, relevant, and able to resist the tides of shifting trends. And get this right: trends will constantly shift.
As previously said, colors, forms, and typography are inextricably tied to your visual identity; therefore, altering them at random will not suffice. Instead, but you don’t have to overdo it. In their bid to remain relevant, many businesses are misled into continually generating content on their social media sites take your time to create the best images possible in accordance with your visual branding plan, making minor changes
Logos also evolve over time but staying relevant and equally identifiable after the remake is what really matters.
What You Need to Know About Visual Branding
Slow and steady wins the race
Visual branding is a complex process and is always meant to be a gradual endeavor, but you don’t have to overdo it. In their bid to remain relevant, many businesses are misled into continually generating content on their social media sites.
It’d be better to post quality content occasionally rather than posting random things merely to look active. This goes for both images and textual content.
Be yourself at all times
Furthermore, it is critical to maintain consistency at all times. As previously said, colors, forms, and typography are inextricably tied to your visual identity; therefore, altering them at random will not suffice. Instead, take your time to create the best images possible in accordance with your visual branding plan, making minor changes only when absolutely necessary.
Be active and engage at the right times
Finally, make use of social media in a novel way. Create banners, logos, and headers to boost your online presence. It’s worth noting that updating the banners on your social media accounts is an excellent approach to promote current promotions.
Apply Visual Branding And Put Your Branded Packaging Into Play
We’ve always been taught not to judge the book by its cover, right? Well, it seems like human nature leads us to do the exact opposite of that. The plain reality is that many individuals buy things from brands they have never seen before just because they’re attractively packaged.
This is most especially true with startups; all the more reason why you should get creative when designing the packaging without interfering with the identity of your brand. Packaging is the most fundamental branding piece that customers will always come into contact with. Unique, branded packaging will always distinguish you from other brands Read More
