Are you considering making an investment in explainer videos for your company this year? Are you aware of the benefits of using explainer videos in your company’s marketing strategy? You may not have considered using this video type to attract potential customers for your company. But you should.
If this is the case, this blog will provide you with information that will encourage you to invest more in explainer videos. Describe, however, what explainer videos are.
Explainer videos are a type of video content that is used to introduce your company to your target audience. A brief video of 60-90 seconds length can help your audience learn more about you and your company. Their decisions will be influenced, and they will be more likely to purchase your product as a result of your campaign.
A recent study by tubular insights found that 73% of users purchased a product after watching an explainer video. Customer attraction in the first few seconds of your explainer video marketing video is critical in order to achieve success. As a result, you’ll need some mind-boggling imagination to accomplish the same.
Here are four different approaches to creating an explainer video from scratch:
Your first task will be to write the script.
The success of your explainer video marketing campaign is dependent on the quality of the content you use in the script. It is the first step in laying the groundwork for any video marketing campaign and has a direct impact on the overall success of your business strategy. Write the script in such a way that anyone who is not familiar with your industry can grasp the gist of your operation in a matter of seconds.
The greater the ability of your writer to be innovative, the more likely it is that your company will prosper. The majority of people’s time is spent on the internet watching video content, according to statistics. As a result, being innovative with your scripts can be a powerful marketing tool for your company. A well-planned script makes it easier to complete other tasks in a streamlined manner. It also reduces the amount of effort and time require after the video has been created.
Starting with a “content brief” that includes everything you want to include in your explainer video will help you create a professional-looking explainer video from the start. Everything from how to begin your video to what you want your audience to know about your company or services is covered. Give it a crazy climax to bring your video to a close with a perfect call-to-action.
Make short videos to share on social media.
As much as possible, keep your explainer videos as brief as possible. When it comes to talking about our company, we’ve come to realise that we have a lot to say. However, the videos are not intended to convey all of the information about the company in a few seconds. The information that you are providing is merely an overview of your company.
Sometimes, the less you say, the easier it is for people to comprehend what you’re trying to say.
The shorter and more crisp your video is, the greater the likelihood that people will spend more time watching your content on your website. Customers, on the other hand, are less likely to pay attention to a video that is longer in length.
People pay less attention to long videos than to short ones. 90 percent of the time, 15- and 30-second advertisement videos are watched all the way through.
As a result, the most important aspect of creating your video is writing an amazing but brief script. It’s a gruesome job to do. You must drastically reduce the number of scripts you use in order to reduce your watch time. Explain in as few words as possible why you are creating this video. What kind of outcomes do you hope to see as a result of it? Moreover, what do you want your customers to do after they have viewed your video clip?
The difficulty of answering all of these questions in a 60-second video is what distinguishes a professional video from other types. Read More
Benefits should be communicated rather than features.
Remember that people buy products not because they are visually appealing, but because they can solve a problem in their lives.
When you are trying to sell a product, the temptation is to list every feature that you can think of that makes it unique. However, in the end, it is the benefits that are important to the customers.
Instead of listing a slew of technical specifications about your product, tell them how it will make their lives more convenient with your product. Other video options, in addition to product explanation videos, include creating a demonstration video on how to use a particular product. Customers believe that demo videos are useful and assist them in better understanding the product or service. Eight out of ten customers agree.
Create a video that is both professional and engaging.
Creating a professional video requires a high level of knowledge and experience in the field. Nobody prefers a poor-quality video, even if the content appears to be of high quality. The quality of a video is extremely important. Professional video production requires time and effort, as well as assistance from the best explainer video production companies available. Click Here For More Info
Once you’ve given your video a professional appearance, it’s time to make it more appealing to the target audience. While watching any video content, every viewer wants to be entertained. And what better way to connect with your audience than to inject some humour into the mix? Did you know that 76 percent of people said they would share videos with their friends if they found them to be attractive and entertaining, and that 65 percent of people would prefer to share videos if they were useful or informative?
Everyone, from CEOs to stay-at-home moms, enjoys watching videos to keep themselves entertained. As a result, if properly promoted, videos can generate a significant number of leads for your company.
Explanation videos use to create in a studio with thousands of dollars invested in production and low-quality voice overs. Those days are long gone. As part of their video marketing strategy, businesses are increasingly turning to animated explanatory videos for guidance and instruction.
The process of creating a perfect voiceover for your video may be difficult, but it is not impossible if you put your mind to it. Additionally, the background music contributes to the emotional impact of your video by evoking a variety of feelings. It can help you pace your explanation and cut down on the length of the video.
Marketers frequently spend so much time perfecting their videos that they forget to launch them and do not have a strategy for distributing them. As soon as you finish with the creation, you should have a well-researched plan in place for the next steps in distributing your video.
After you’ve finished creating your explainer video, keep these points in mind:
Plan ahead of time to launch your video marketing campaign by creating a marketing strategy.
Make sure you have a suitable host for the videos. It will assist you in integrating videos with your website in order to improve your video SEO.
Check to see if your website is already appearing in the search results. This will help to increase the effectiveness of the ongoing video marketing campaign.
Once you have completed the above steps, post it on your company’s social media accounts and allow yourself the patience to wait for the positive results to come in.
If you are looking to get start with explainer video marketing for your company this year, we hope that these advanced points will be useful to you as you begin your journey.