Have you ever seen cosmetic products inside ordinary boxes? All kinds of cosmetic items come inside elegant and impressive packaging. Keep in mind that there is competition among different cosmetic brands, and they are struggling to excel. The main objective of each brand is to achieve goals and become more profitable. Custom lotion boxes have become necessary for beauty brands to increase their customer base. They may lead to success and make the business profitable. You must know various facts about them so that you can take advantage of these boxes to make your business successful. Following are 7 strange facts about them.
Printed custom lotion boxes influence purchasing habits
Customers are attracted to something that is extraordinary or impressive. They overlook ordinary objects and don’t consider buying them. However, printed boxes can perform this job very well. They can grab target customers and lead to higher sales. Therefore, we can say that printed lotion boxes can influence purchasing habits of people. They come with a printed name and logo of the beauty brand. Their printed product-related graphics and textual details help to catch the eyes of potential customers. They let people know about the kind of lotion or its specifications. Thus, printed content can communicate and interact with buyers. It can convince them to buy lotion and lead to higher sales. Hence, printed content can influence purchasing habits.
The demand for boxes with windows is increasing
In this day and age, we have seen that life has become too much busy. People don’t have time to spend on unimportant activities. They try to perform multiple tasks. Therefore, you must never forget that they don’t stop and open the box to see what is present in the box. Keeping it in mind, you may understand the importance of window patching. Many brands Customize box Packaging for lotion and add window fronts so that people can see what is present inside. It lets people see the containment of lotion without unboxing. Thus, they don’t have to spend time opening the box to inspect the quality of the lotion. They can do it by just seeing from window fronts. Moreover, custom-shaped windows can fascinate people and help to attract new customers.
Custom lotion boxes reduce shipping costs
Before knowing about how these boxes reduce shipping costs, you must know the method to calculate shipping costs. The main thing that determines the shipping cost is the volume and weight of the product. You must keep in mind that the weight and volume shouldn’t be high as it will lead to higher shipping costs. In the case of old shipping cartons, you must understand that there is 20%-40% extra space. Hence, its volume is higher, and it increases shipping costs. Therefore, when you consider shipping lotion by packaging inside custom lotion boxes, there will be no extra space. Hence, most brands use them to reduce their shipping costs. Ultimately, it will help to make the business more profitable as it can save money by reduction of shipment costs.
Personalized boxes can excite buyers
You may see that unusual and attractive objects can catch the eyes of more people. They can excite people. You must know that personalized lotion packaging boxes can excite people. They come with printed drawings, meaningful illustrations, and patterns. Moreover, they may come with additional coatings such as matte or gloss. Some brands give them metallic touch by using silver, gold, or copper foiling. Embossed text or graphics also increase their visual charm. Hence, when people receive their lotion inside personalized and luxurious lotion boxes, they feel special. This is the best way of offering a memorable customer experience. Ultimately, it can build customer loyalty and lead to higher sales.
Enhanced brand reputation
Brand reputation plays an important role in increasing sales. You must know that people always prefer buying cosmetics from well-reputed brands. The main fact behind it is the credibility of famous brands. Therefore, it is a fact that lotion packaging has become an important means of brand promotion. It comes with the brand logo and its name. Moreover, it comes with a printed brand message that can showcase the brand’s personality and connects more customers with it. Custom packaging can let people why they should trust the brand. Thus, it can help to make the brand credible to people and lead to higher sales. Many beauty brands use it to enhance brand reputation and increase their customer base.
An effective way of delivering information
Delivering information is necessary for convincing people to buy your products. You may know that people don’t trust products that come without the proper information. When they see something in a retail outlet, they try to learn more about it. They see if the box contains relevant information or not. Hence, lotion packaging comes with the name and details of the lotion. It contains a list of ingredients of the lotion, its benefits, and its side effects. Instructions to use lotion and pricing details are also printed on it. Thus, it can be an effective means of delivering information. Ultimately, it will make people buy your lotion and escalate sales.
Extra efficient protection
Protection of products is an important thing that every brand has to consider. Never forget that damaged products may damage the reputation of your brand in the market. Moreover, it is a fact that the main objective of using packaging is to protect encased items. It is true about lotion packaging wholesale as it is manufactured from high-tech and sturdy materials. It can resist different kinds of pressures during shipping and storage. Moreover, the lotion is also vulnerable to sunlight and heat. Therefore, packaging comes with an aluminum coating to keep damages due to sunlight and heat away. It can provide extra efficient protection and ensure the safe delivery of lotion to customers. Ultimately, it helps to enhance the brand’s reputation.
Product packaging has become much more than a protective casing. Never underestimate its importance for brand reputation, information delivery, and attracting customers. We have explained certain strange facts about custom lotion boxes that you should know. Thus, we can conclude that they play an important role in escalating sales and making the business profitable.