Having a video on your website has become essential. According to a survey on video marketing, 79% of consumers would rather watch a video than read about the product. Another report shows that 86% of businesses use videos as a marketing tool, with videos leading to 45% faster revenue growth than other marketing strategies.
There are, no doubt, numerous benefits of entrusting your next marketing initiative or training video to a professional video production company. Besides having a room full of experts, they have the equipment and technical know-how to breathe life into any story. A professional video production company should offer proactive management of your project, streamlined video editing, and goal-oriented storytelling. Experts ensure high-quality video creation by using the proper lighting to match images with the narration. The end goal is to present your brand in the ideal light, and video production agencies do that.
To avoid spending your marketing budget on a video company that does not deliver, here are a few tips for choosing the best video marketing company for your business:
1. Check Out Their Portfolio
The first question to ask your potential company is their experience. Thanks to the internet, it’s easy to investigate the companies that spark your interest. Besides customer reviews, please spend some time checking out their portfolio.
A seasoned production company should have samples of previous work in a portfolio. While experience doesn’t necessarily mean the number of years, you want to see the amount of work they’ve accomplished, the quality of work, and the clients they’ve served. A portfolio is also a great way to see how they put videos together in lighting, setting, resolution, and more. You will also verify their ability to build content and make videos engaging and relevant.
2. Compare their Portfolio with Your Goals
What is the company’s niche? While many video production companies use similar tech for their videos, the type of clients they work on might be different from your goals. For instance, Just because the video agency is proficient at one of them doesn’t mean those skills transfer to another style. Look at the company’s portfolio and social media channels to see if what you’re seeing is similar to your project’s goal.
What does this video company do better than others? For instance, they could be proficient in marketing videos or best at filming customer testimonials. Maybe you want a product video production agency that can create “about us” videos, product videos, tutorials, and live broadcasts? Do they specialize in a particular aspect or have a diverse team that can do all of the above?
Consider your business needs and the types of projects you’re running to determine the types of videos you need from the video production agency.
3. Understand their Process
You hired professionals because you probably have no idea how to produce a video yourself. On the other hand, your schedule might not leave much room to manage an in-house videographer. No matter the reason, it is vital your video production partners can handle every aspect of the production process.
Find out how they will manage your project:
- Do they have an in-house scriptwriter?
- How soon can they start the project?
- What is the average timeline for a project like yours?
- What are their editing process steps?
- Do they use any specialty services?
Knowing how they work will give you a clearer picture of the resources, effort, and time that the production company will dedicate to your project. Ask questions about each step to encourage more communication and create successful video campaigns. Wedding videography and internal corporate videos are from marketing videos.
A video production company can bring a professional touch to your video production. You get a team of experts working on your marketing videos, improving your marketing campaigns while creating standard footage that positions you as an authority in your niche.